“History teaches, but has no pupils,” the Marxist philosopher Antonio Gramsci wrote. That line comes to mind when I browse in the history section of a bookstore. An adage in publishing is that you can never go wrong with books about Lincoln, Hitler, and dogs; an alternative version names golfing, Nazis, and cats. In Germany, it’s said that the only surefire magazine covers are ones that feature Hitler or sex. Whatever the formula, Hitler and Nazism prop up the publishing business: hundreds of titles appear each year, and the total number runs well into the tens of thousands. On store shelves, they stare out at you by the dozens, their spines steeped in the black-white-and-red of the Nazi flag, their titles barking in Gothic type, their covers studded with swastikas. The back catalogue includes “I Was Hitler’s Pilot,” “I Was Hitler’s Chauffeur,” “I Was Hitler’s Doctor,” “Hitler, My Neighbor,” “Hitler Was My Friend,” “He Was My Chief,” and “Hitler Is No Fool.” Books have been written about Hitler’s youth, his years in Vienna and Munich, his service in the First World War, his assumption of power, his library, his taste in art, his love of film, his relations with women, and his predilections in interior design (“Hitler at Home”).
Why do these books pile up in such unreadable numbers? This may seem a perverse question. The Holocaust is the greatest crime in history, one that people remain desperate to understand. Germany’s plunge from the heights of civilization to the depths of barbarism is an everlasting shock. Still, these swastika covers trade all too frankly on Hitler’s undeniable flair for graphic design. (The Nazi flag was apparently his creation—finalized after “innumerable attempts,” according to “Mein Kampf.”) Susan Sontag, in her 1975 essay “Fascinating Fascism,” declared that the appeal of Nazi iconography had become erotic, not only in S & M circles but also in the wider culture. It was, Sontag wrote, a “response to an oppressive freedom of choice in sex (and, possibly, in other matters), to an unbearable degree of individuality.” Neo-Nazi movements have almost certainly fed on the perpetuation of Hitler’s negative mystique.
Americans have an especially insatiable appetite for Nazi-themed books, films, television shows, documentaries, video games, and comic books. Stories of the Second World War console us with memories of the days before Vietnam, Cambodia, and Iraq, when the United States was the world’s good-hearted superpower, riding to the rescue of a Europe paralyzed by totalitarianism and appeasement.
How American Racism Influenced Hitler | The New Yorker