At first glance, the Apple iPad and Microsoft Surface RT tablet computer look somewhat similar. But the Surface RT has not sold well. Heres a theory why.
Category: consumer-behavior
Why Is the United States So Sick?
The director of a massive new study says: “It’s almost everything.”
How A ZIP Code Can Tell A Marketer Exactly Who You Are
How is it that a simple five-digit ZIP code provides any insight into who you are?
4 Psychological Tricks That Can Banish Bad Money Habits
If you’ve been making excuses for your lack of financial resolve, science may have your back:
Why You Shouldn’t Trust Internet Comments
The “wisdom of crowds” has become a mantra of the Internet age. Need to choose a new vacuum cleaner? Check out the reviews on Amazon. Is that restaurant any good? See what Yelp has to say. But a new study suggests that such online scores don’t always reveal the best choice. A massive controlled experiment of Web users finds that such ratings are highly susceptible to irrational “herd behavior”—and that the herd can be manipulated.
How supersized portions cost the earth
We’re all familiar with the phrase “waste not, want not,” but how well are we applying these words today?
For many of us, we buy more than we need, we spend more than we earn, we eat more than our fill. The consequence of excessive living and waste affect not only us, but also our global neighbors and future generations.
Sleep Deprivation Linked to Junk Food Cravings
A sleepless night makes us more likely to reach for doughnuts or pizza than for whole grains and leafy green vegetables, suggests a new study from UC Berkeley that examines the brain regions that control food choices. The findings shed new light on the link between poor sleep and obesity.
Sweet Sorrow
Coke won the cola wars because great taste takes more than a single sip.
Soda Contributes to Behavior Problems Among Young Children
Sugar-sweetened beverages are one of the major culprits in the obesity epidemic, but sodas have also been connected to behavioral problems among teens. That link apparently extends to young kids as well.
Schools try new strategies to battle college drinking
Colleges have been under pressure to keep students safe since the early 1980s, when the national drinking age was increased to 21, making it illegal for half of the undergraduate population to drink.