“Honey, I have to join Ashley Madison.”
So began the pitch I gave my wife to let me join the marrieds-looking-for-affairs website, AshleyMadison.com. It would be part of my research into women who cheat, why infidelity is increasing, and what can be done to possibly affair-proof a marriage. I proposed to “cheat” on her for a few weeks, to talk to and attempt to seduce as many women as possible, and get a real-world understanding of why women want to stay married but also need some illicit action on the side.